2. Review the impact
Fictional example · selling price held unchanged
Results are hidden until the highlighted inputs are corrected.
−8 percentage points of gross margin
A calculated price to review, not a prediction that customers will accept it.
- Cost change per unit
- +JPY 100.00 (+10%)
- Markup on cost, before → after
- 25% → 13.64%
- Gross profit change per unit
- −JPY 100.00
- Gross profit change at 2,000 units
- −JPY 200,000.00
At the unchanged selling price and assumed quantity. This is a scenario, not a realised result or a sales forecast.
Margin and markup are different.
Gross margin divides gross profit by the selling price. Markup divides the same profit by cost. A 25% markup gives a 20% margin, not 25%.
Gross margin = (price − cost) ÷ price
Markup = (price − cost) ÷ costGross profit here is revenue less the unit cost you enter. It does not include any overhead or other costs you have left out.
What price preserves the target?
Divide the proposed cost by the share of revenue left after your target margin. For a 20% margin, divide cost by 0.80.
Target price = new cost ÷ (1 − target margin)JPY 1,100 ÷ 0.80 = JPY 1,375 in the fictional example. Review tax, fees, rounding and customer demand before changing a real price.
Limits and assumptions
- No tax, exchange-rate or pack-size conversion. Align these yourself before comparing.
- No live price updates, stock changes, accounting entries or connections to a shop or ERP.
- Results are rounded for display; calculations use unrounded values. A displayed target price is not a rounded price recommendation.
- Zero current cost has no defined percentage cost change or markup. Zero proposed cost cannot produce a target below 100% at a positive selling price.
- Your inputs are not saved. Closing or reloading this page restores the fictional example.